Über Great Social Marketing Techniques

PHOTO FROM CREATIVE COMMONS FLICKR

PHOTO FROM CREATIVE COMMONS FLICKR

For my post this week I was curious to explore the wonderful world of social media and how it has benefited travel and hospitality companies all over the globe. As I was exploring the different modes of transportation for travel, not only in the U.S. but in other countries as well, I couldn’t help but think of one company that has exploded since 2009 and continues to excel in the world of transportation.

Über.

According to its websites statistics, Über currently provides service in 58 countries and 300 cities worldwide. And from the looks of its constant expansion in social marketing and social media, it’s only going to continue to expand. There are a few social media and marketing techniques I’ve observed Über implementing that I think readers would be interested to know about. Anyone in the process of growing their start-up could probably take some helpful hints from one of the fastest growing start-ups in the world.

Here are just a few social media and marketing tactics I applaud Über for:

  1. In addition to dozens and dozens of personal Über Instagram accounts for cities worldwide, the company also maintains an Instagram account with the handle name @UberEATS. This individual Instagram account is mentioned often on the captions of the main Über Instagram account which links viewers directly to the @UberEATS account. On this account, the company advertises one of the features on the Über app, which allows customers to order food in their local areas and have it delivered right to their door. And you can pay for your meal through the Über app. Convenient and brilliant.
  2. Hashtag take overs allow customers to feel connected to real life people and what Über had done for them. The company implemented a #whyiride and #whyidrive Instagram take over, in which they had four different people for each hashtag post on the account. The #whyiride take over was done by four different photographers who use the app to get to their destinations. Each post was accompanied with a picture of where their Über took them and why they choose to ride with Über. The #whyidrive take over was similar, but with drivers instead of passengers.
  3. On July 19, 2015, Über added an “ice cream” feature to its app, allowing customers in 33 different cities to get ice cream upon request. Under its social media accounts it used the hashtag “#Ubericecream” to get word out about this one day event. Not only is the idea genius (because who doesn’t love ice cream?), but the strategy to get the topic trending on social media was well-implemented.
  4. In addition to constantly changing and developing new features on its own app,  Über also created a way to connect with other business’s apps as well. When Über API was created in August 2014, the company created a way to help other businesses link to Über through their apps. Not only did Über create a way to advertise its business on its own app, but figured out a way to get its name out through other businesses apps and social media as well. All while at the same time benefiting both businesses. Well played, Über.
  5. Über’s interaction with customers on Twitter is excellent. The social media team that works to answer questions and concerns on Twitter are quick, efficient and 100% there to serve the Über community.

I’m a big fan of how Über is using Social Media to not only brand itself, but to give its consumers what they want at the same time. So whether you are looking to travel and not sure of what transportation to use or beginning a start-up and need help getting your company’s name out there: Über seems like a reliable company to look to.

Preparing for the South Sister

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In my exploration into travel and hospitality, I’ve set a few personal goals. I think that it is important to test your limits by accomplishing something you didn’t think your body could withstand. For me, that would be reaching the top of a mountain peak. Particularly, conquering the South Sister in Oregon.

But achieving a challenge such as this requires a lot of preparation. You need to train, pack the proper equipment and buy the clothing needed to withstand weather conditions. I prefer supporting brands that play a part in giving back to the community: companies that take their Corporate Social Responsibility seriously. To begin my planning process I was looking into big corporations that supply the type of clothing I need to hike South Sister, while also checking out its history of CSR. 

I was happy with what I found, considering The North Face is already one of my favorite outdoor product companies. Not only do they have the products that will support my expedition up the South Sister, but they also have an interesting CSR campaign: “Clothes the Loop.”

“Clothes the Loop” is a recycle, reward and renew program. Customers have the opportunity to turn in their old, unwanted clothing and receive a reward, good for the purchase of any The North Face item. Not only does it benefit the customer because they get a discount on purchases, but the proceeds go toward The Conservation Alliance. With every piece of recycled clothes or shoes donated, The North Face takes a step in the right direction toward protecting and preserving our environment. But I think that the most brilliant part about the “Clothes the Loop” campaign is how easy it is for The North Face customers. No one has to go out of his or her way or take time out of a busy schedule. If you already have a trip planned to go to The North Face, you simply bring your old clothes along with you. It’s convenient and it’s easy. 

Considering I have plans to get out and see the world, I would like to contribute to keeping the environment prosperous and beautiful. And I’m assuming that most people buying The North Face products are similar to me. Fellow adventurers and thrill seekers, these are the kind of people who would also like to save the environment if they had the opportunity to contribute to a cause such as The Conservation Alliance.

The North Face makes this easy and possible. For any trip planned in the future that requires protective outdoor wear, I will most certainly be looking to The North Face for products. I’d be interested to see what other clothing companies have great CSR campaigns. Feel free to share!

Intro to Travel and Hospitality PR

With family and friends in countries all over the world including Guam, New Zealand, Canada and Spain, I’ve always acquired curiosity when it comes to traveling, adventure and adrenaline. I aspire to infuse my passion for both public relations and travel through either working for an International agency or taking my talents abroad. So that’s where I start here.

I have chosen to examine the travel and hospitality sector of PR. I figure the more that I research, the more I will be inspired to learn about all of the different cultures this world has to offer and how the travel industry works as a whole. And in the process of inspiring myself, perhaps I will do the same for my readers. In my experience, just having the desire to travel isn’t enough to actually go out and make it happen. Knowing where you are going, how you will get there, where you will stay, what your purpose and goal of going is, and many other factors all contribute to each individual’s experience with travel. My goal with this blog is to help myself figure these questions out, with the opportunity to help my readers along the way.

So if you are someone interested in traveling and exploring the world, no matter what the age, destination or reason, you’ve come to the right place.

Over the next seven weeks I will be covering the topics of media relations, crisis communication, entertainment integration, and consumer marketing, among other subjects. My goal for my readers is to communicate with me what topics you enjoy and which topics you’d like to hear more about. My personal goal is to analyze how these topics are approached and offer my own opinion on “what’s hot” in the realm of Travel and Hospitality PR.

I hope my blog offers you motivation to get out and get goin’.

Let’s dive in.

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